The online branding - The Post
EcommerceWiki Week 2019 - Amsterdam
The online branding - The Postby Carlijn Postma
You probably know that stories can be used to explain things or to add emotion to brands… but did you know that the most used storytelling model: the hero's journey by Joseph Campbell, is also a very effective model to get to know your audience before you start creating content? I've been developing, testing and at this point proving through several cases that this journey is exactly the same journey your audience is taking. And there are a lot more things we can learn from Hollywood. Nowadays we all need an audience for our brand’s content, so if you’re still looking for examples in marketing, you’re looking into the wrong direction. Let’s have a look at the best content we know and learn from it.
Carlijn Postma is a content marketing strategist. She is an author, blogger and speaker and has her own content marketing agency with over 20 employees. Last year Carlijn was rewarded with the title Content Marketing Woman of the year for her contribution to the field of content marketing. In 2014 she was mentioned at #27 on the international list of influencers on the subject of content marketing by Onalytica. And this year she made it to the list of 'talents who determine the future of communication'. A few of her articles were published on CMI blog. Her new book by the title 'Marketing according to the principles of Hollywood’, the best scenario for building your brand will launch in september 2019.
07/16/2019 11:30 (Europe/Amsterdam)