Testing and Monitoring Google's latest additions to the Google Ads Platform
EcommerceWiki Week 2019 - Amsterdam
Testing and Monitoring Google's latest additions to the Google Ads Platformby Nils Rooijmans
Google is pushing its AI and Machine Learning solutions upon its advertisers, reducing the amount of control for Advertisers and eCommerce experts.
The results of these new features vary widely and may cause negative hits on your ROI.
In my presentation i will share my methodology to test and monitor the latest features for eCommerce in the Google Ads platform. These will allow you to mitigate some of the risks and regain control.
Nils Rooijmans, veteran in Search Marketing and Search Specialist by trade.
Background in Artificial Intelligence and Search Engine Technology.
Has built search engines and PPC platforms at the Dutch search engine www.ilse.nl (1999-2008). During this period he has been working as a freelance search marketing consultant on the side.
With over +15 years experience in the field (PPC, SEO) he has helped over 100 companies increase their revenue and profits.
His holistic approach to search (PPC+SEO) combined with technical, business and entrepreneurial experience is what discriminates him from the rest.
Currently running a fully remote (virtual) boutique PPC agency, with high level of automation (scripts).
As a PPC Consultant Nils provides training in Google Ads Scripts to PPC professionals.
07/16/2019 11:30 (Europe/Amsterdam)