Next level PPC: Going beyond a ROAS goal
EcommerceWiki Week 2019 - Amsterdam
Next level PPC: Going beyond a ROAS goalby Alex van de Pol
The ROAS goal has been set as the golden standard of KPI’s in E-Commerce for quiet some years. It’s a metric that is easy to understand and act on, but it does not optimize for the company’s bottom line financial result. In this presentation we will show you how to use business intelligence data, algorithms and API’s to optimize your ad spend for the incremental impact on your company’s profit.
About the Speaker
Alex van de Pol
Alex is the Technology Evangelist at ADchieve. In this role he is responsible for showcasing the potential of automation and algorithms in the PPC-market. Together with a team of data scientists, programmers and consultants, he creates tailored algorithms and automated campaigns for every unique business case. Previously, Alex worked on behalf of Google to support starting advertisers in building their first Google AdWords campaigns.
07/16/2019 10:30 (Europe/Amsterdam)