How to build a brand as a pure player - fonQ

EcommerceWiki Week 2019 - Amsterdam

How to build a brand as a pure player - fonQ

by Jeremiah Albinus

Fonq is one of the largest online home & living retailers of the Netherlands. The company is also active in Belgium and Germany and several other European countries. Jeremiah Albinus, Chief Marketing Officer of fonQ has transformed the company from a SEO focused company to an A-brand. Its aim is to inspire and help consumers improve their home experience. During his keynote presentation he will demonstrate how fonQ built its reputation using cross-media advertising and several brand-building campaigns throughout the years.

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Jeremiah Albinus

Jeremiah Albinus has been working at fonQ, the "online home and living retailer of the Netherlands", since 2007.

At the end of 2015 Jeremiah was appointed Chief Marketing Officer of the online retailer. Before that, he worked as an online marketing manager for fonQ, previously as an online marketeer. Jeremiah studied Business Studies at the University of Amsterdam.

Practical Info

Date
07/16/2019 09:30 (Europe/Amsterdam)
Duration
30 minutes
Location
Central Meeting Hall