Brand driven Business and Experience - Think+Do
EcommerceWiki Week 2019 - Amsterdam
Brand driven Business and Experience - Think+Doby Albert Gast
This presentation will be about how branding can help you sharpen your business scope, and how to translate this in a unique and consistent experience for stakeholders, employees and customers.
This presentation will be a mix of theory and practical cases based on Albert's long experience as a consultant.
Albert is a design driven consultant with 25+ years of experience and always focussed on how to match the needs of the business with their internal and external stakeholders to create value for both.
He is owner of Think+DO and renowned design thinker and works in the area of service design and brand design for companies as Philips and ING. He is a lecturer at Beeckestijn Business School and Emerce.
Beside running his business he currently also does a PhD research at TU Delft on transition programs in larger organisations.
07/16/2019 11:30 (Europe/Amsterdam)