5 steps to a successful social media strategy
EcommerceWiki Week 2019 - Amsterdam
5 steps to a successful social media strategyby Kim Swagemakers
What good are your thousands of likes, shares and followers if they aren’t resulting in meaningful engagement or sales? No matter what you’re selling, your social media strategy should be data-driven. And is obviously centered around content.
In an era of a content shock and where 46% of consumers will unfollow a brand that’s overly promotional and irrelevant. Meaning every choice, network, campaign, post, reply, like and comment should serve a purpose.
Being relevant concerns the whole social customer journey. Means stop talking products and start adding value. Stop thinking clicks and make them stop scrolling. Stop making assumptions and start researching your audience.
What matters most is that you have a social strategy at all.
Kim will be breaking down the 5 steps to develop a social media strategy with a sense of purpose.
About the Speaker
Kim Swagemakers - educating professionals on social media marketing
Background in copy & communication. Since 1996 in the online world. Leveraging her online communication skills at ilse.nl, web-log.nl and vrouwonline.nl (2000-2008), managing and editing the first online branded communities, branded content and branded campaigns. And later on launching the social roadmap and first smartphone app for LINDA. (2009).
In the past 10 years and with over 20 years of experience in online content & communities she helped over 1.000 marcom professionals in how to grow their business with social media.
She now runs a remote agency in social media support products, provides masterclasses in social media strategy with Frankwatching and launched the largest recurring social media event in the Caribbean.
Her never ending curiosity, talent for copy & teaching, huge love for online communities, sharp eye on goals and allergy for ‘just nice ideas’ makes Kim your ideal social strategy partner.
07/16/2019 12:30 (Europe/Amsterdam)